MU Knightwatch

Aspire Athletic Threads

Jonnie Vance, Director

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Aspire Athletic Threads was created by Justin Richmond in 2017. Originally, Justin created t-shirts to promote his online coaching venture, but after some time he noticed a rise in demand for the shirts. Wanting to capitalize on this rising opportunity, he created the Aspire clothing line. The tagline, Rise Above All, comes from Justin’s vision to create a brand that inspires others to become better versions of themselves. This is what Justin wants for himself as well as his co-workers and customers. He states, “As a brand, we seek personal growth within the individual and look to inspire not only our customers but those around us. We strive to rise above, and aspire for greatness.” Justin’s Brand embodies a lifestyle of inspiring others. This idea of self-betterment is what inspired to me join his movement as a business partner. We want to produce the highest quality products that we can, but we also want people to participate in the idea behind the clothing line. Here at Aspire Athletic Threads, we strive to design comfortable performance wear that embodies elegance and style. So join the movement here at Aspire Athletic Threads and rise above all to create a positive lifestyle, not only for yourself but those around you.

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